Everything you need to know about Approfit.
Approfit is a lightweight analytics dashboard for mobile app publishers. It tracks ad revenue, ad spend, and profitability across all your apps and ad networks in one place.
Approfit is NOT a mobile measurement partner (MMP). We do not offer install attribution, SDK tracking, user-level analytics, event pipelines, or fraud detection. Approfit focuses solely on aggregate financial data — revenue, spend, profit, and ROAS.
No. Approfit connects directly to ad network APIs (AdMob, AppLovin, Unity Ads, etc.) server-side. You don't need to change a single line of code in your app.
We currently support AdMob with more networks coming soon: AppLovin, Unity Ads, Meta Audience Network, ironSource, and AdSense. Adding a new network only requires a new adapter — no core changes.
You can manually enter ad spend for any network. Automated sync is available for Meta Ads, Google Ads, Apple Search Ads, and TikTok Ads.
Revenue data syncs daily from connected networks. You can also trigger a manual sync at any time from the integrations page. Ad spend from connected networks syncs every 4-6 hours.
Yes. All API calls are server-side — your OAuth tokens and API keys are encrypted at rest (AES-256). We never store user-level data or expose credentials to the client. We follow OWASP best practices including JWT authentication, input validation, and rate limiting on all endpoints.
Yes! Approfit is a Progressive Web App (PWA). Install it to your home screen for a native app-like experience. The mobile view is optimized for quick 5-second revenue and profit checks with large KPI cards and swipeable views.
The desktop view is a full SaaS dashboard with date range filters, tables, app comparisons, and integration management. The mobile 'Pulse' view is optimized for quick checks — large KPI cards, compact 7-day charts, and one-tap spend entry.
No. We only track aggregate financial data — total revenue, impressions, spend amounts, and calculated metrics like eCPM and ROAS. We have no SDK, no user-level tracking, no device IDs, and no event pipelines.
All financial data is normalized to USD. If your ad network reports in another currency, we use the network's own conversion rate as reported by their API.
Yes. You can create alert rules based on revenue thresholds, spend limits, and ROAS targets. Alerts are delivered via push notifications and in-app notifications.
Starter is free for 1 app with AdMob. Pro is $29/month for up to 10 apps, all revenue networks, automated spend sync, and 365-day history. Agency is $99/month for unlimited apps, unlimited team seats, and white-label reports. All plans include a 14-day free trial.
Yes. No long-term contracts. Cancel from your dashboard anytime and you'll retain access through the end of your billing period.
We offer a 14-day free trial so you can evaluate Approfit before paying. If you have billing concerns, contact us at support@approfit.app.
Approfit is built by a small team of mobile app developers who got tired of manually tracking revenue and spend across spreadsheets. We use Approfit ourselves every day.